Our Story

NATURE REPUBLIC was started in March 2009 by Jung Woon Ho, with his expertise and unprecedented success story from the “The Face Shop”

Official launch of NATURE REPUBLIC as being “Myeong-dong Flagship Store”
March 2009
Biggest flagship store opened in Myeong-dong (the most high-end landmark in Seoul)
July 2009

Opened the first store in Malaysia

January 2010

Hit the 100th store Korean domestic market

May 2010
Official launch in Japan, one of the biggest beauty markets in Asia. Operated in black in only two years since its establishment
April 2011

Soothing & Moisture Aloe Vera 92% Soothing Gel” was launched on the market. No. 1 Best Selling Product

February 2012

Opened the 1st store in Hawaii, USA (200 articles received FDA approval)

September 2012

Opened the 2nd store in New Jersey, USA

December 2012

Was awarded the Best Gold Prize on the package part of 2013 IF Design Awards in Germany which was unprecedented in the cosmetic field

February 2013

Opened the 1st store in Mong Kok, Hong Kong

February 2014

Soothing & Moisture Aloe Vera 92% Soothing Gel recorded 100,000 sales in a day (T-Mall, China)

June 2014

Was awarded the Best of Beauty prize of 2014 Allure Beauty Awards for two consecutive years (Argan Essential Deep Care Shampoo, Botanical Green Tea Pore Primer)

August 2014

Was awarded the Best Gold prize of 2014 Golden Beauty Awards in T-mall China (Smoothing & Moisture Aloe Vera 92% Smoothing Gel)

January 2015

Ginseng royal silk watery cream was launched on the market

February 2015

1st store in Kazakhstan

September 2015

Was awarded the Grand Gold Award of 2016 Monde Selection Cosmetics and Toiletries category (Ginseng Royal Silk Watery Cream)

April 2016

Opened the 1st store in Russia

May 2016

Ginseng Royal Silk Watery Cream obtained CFDA from Ministry of Health of the People’s Republic of China

October 2016
Was awarded the Best of Beauty prize of 2017 Allure Beauty Awards for 3 categories 1
January 2017
Was awarded 1st place at 2017 K-Beauty award by Ceci 2
August 2017

1st store in Mongolia

September 2017

1st store in Kyrgyzstan

October 2017

Opened 1st store in Jakarta, Indonesia

January 2018

Awarded Grand Gold Award & International High Quality Trophy of 2018 Monde Selection Cosmetics & Toiletries category (Ginseng Royal Silk Watery Cream)

March 2018

Opened the 1st store in Riyadh, Saudi Arabia

May 2018

First step into Europe: opened pop up stores in Italy

November 2018

Opened a corner in Il Centro Shopping Mall in Arese (Milan, Italy)

April 2019

Opened a monobrand kiosk in Oriocenter Shopping Mall (Bergamo, Italy)

October 2019

Opened 1st monobrand store in the heart of London, United Kingdom

October 2019

K-Pop Band NCT 127 annouced as new Representatives

April 2020

1 Byflower Triple Mousse Tint, Iceland Firming Watery Cream, Africa Bird Homme BB Moisturizer
2 Byflower Blusher – Best blusher among Korean Brands

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